With the current marketing scenario, having a business card is one best way to be distinguished. Aside from furnishing information about a company or an individual, these cards also influence the first impression of potential clients. Business cards normally contain the address of the company or an individual, the fax number, the telephone number, the e-mail account and the website if any. Business cards come in different designs and sizes, however, with the number of companies that are vying for the attention of a potential customer base; these cards should have a characteristic that makes it noticeable. When lay outing a business card, it is important to consider the customers of the company and the function of the card. The design of the card should also look professional without being boring. Some companies include slogans in cards because these cards also serve as a means to market a company. Graphical representation of the location of the company or the office can also be added if it is hard to find. With the innovations in technology, printing cards can now be done faster without compromising quality. Traditional business cards with a dimension of three ½ by two inches used to be printed with flat ink, however, today, businesspeople have the option to go for raised print business cards that look more sophisticated. Business cards may look like ordinary business accessories but they have a great psychological impact on people. Thus, things such as design are considered careful when mass producing this business essential. Aside from these things, ensuring that the card contains all the essential contact details are very important. Before being marketing tools, these cards are primarily kept because of the important information that they contain. Always make sure that the card is readable and that the color combinations do not impair the readability of the contact details. When purchasing business cards, whether they are printed with flat ink, raised print business cards or full colored cards, quality is very important. Aesthetic design doesn't compensate for a card's lack of quality. It would also be important to note that business cards act as a representation of a business or an individual, thus, they must be crafted strategically and with care.